Established by Josephine Farfalla in 2021, Bedda Vita was created to raise awareness of mental wellness and positivity through Italian inspired and Melbourne-designed pieces.
“Bedda” is the Sicilian dialect for “bella” something Josephine's Nonni would call her and they have been her biggest supporters.
From the coastal beginnings on the Mornington Peninsula, Bedda Vita has now travelled Australia wide.
By bringing people together through community events and drawing inspiration from her travels, especially Sicilia, the heart of the brand’s vision - Josephine continues to inspire others through her brand and community events.
Con Amore,
Bedda Vita x