Our Founder: Josephine Farfalla

My Bisnonno Frank (great-grandfather) was one of the most stylish people I’ve ever known.

My family has shared countless stories about his love for dressing well, his attention to detail, and the pride he took in how he presented himself. For him, style was never about trends, it was about self-respect, confidence, and identity.

Clothes were a way to express yourself — and with a smile on your face, you’re ready for what the day will bring.

When I was little, he would tell me that clothing was a form of expression and even on the days he stayed home, he would still be in tailored pants. That consistency, that quiet standard, stayed with me.

I was fortunate enough to grow up surrounded by my grandparents and Bisnonno Frank, and their influence shaped me more than I realised at the time. They taught me the importance of family, creativity, resilience, and moving through life with intention.

Legacy

Their values, stories, and way of living have stayed with me as I’ve grown into the woman I am today. Bedda Vita is, in many ways, a tribute to them, a reflection of their love for life, style, and community.

Through my work, I hope to carry forward the lessons they passed down to me.

Con Amore,
Josephine Farfalla