BEDDA VITA JOURNAL

Collection Three— May 2022

Melbourne

In May 2022, Bedda Vita hosted its first community photoshoot and catch-up, bringing together ten women for a day centred around creativity, connection, and brand storytelling.

The shoot featured a selection of hand-drawn designs by founder Josephine, including the now-loved baby tees and the return of the Seeing Double hoodie — a standout piece from an earlier release.

Designed to be effortless and wearable — styled across denim, activewear, and skirts.

The baby tees quickly became a favourite for their versatility, reflecting the brand’s early focus on everyday confidence and comfort.

Why it matters

The event marked an important milestone: the beginning of Bedda Vita’s community-led approach, setting the foundation for future gatherings, collaborations, and creative projects.

To explore more community moments, visit our Community page.

1 comment

This is so beautiful! I remember when you launched this

Anonymous

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