There was a significant pause between our May–July 2023 drop and our next release in June 2024, a period shaped by growth behind the scenes.

During this time, founder Josephine balanced full-time study and full-time work while planning what would become our biggest hoodie collection to date. While completing her Bachelor of Psychology, she was also preparing for the next evolution of our community experiences.

This chapter marked the launch of Create & Connect — our first official networking event for like-minded creatives to meet, create, and connect.

Building on the success of our previous community event, the gathering doubled in size, offered more opportunities, and laid the foundation for what would become the Bedda Vita Studio. From thoughtfully curated spaces to abundant grazing tables, the vision was clear: create an environment where everyone felt welcomed and inspired.

The Hoodie Release

This moment also coincided with the launch of our 400gsm, 100% cotton hoodies, designed for Melbourne’s ever-changing weather. The collection sold out across all sizes and colours, becoming an instant favourite and a defining release for the brand.