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Sicilia Bedda Tote

Sicilia Bedda Tote

Camo Cap - Design 1

Camo Cap - Design 1

Sicilia Bedda - Staple Style

Sicilia Bedda - Staple Style

Summer Claw Clips

Summer Claw Clips

Bedda Vita Keychain

Bedda Vita Keychain

Sunday Sauce Club Oversized

Sunday Sauce Club Oversized

Blue BV Tote

Blue BV Tote

Camo Cap - Design 2

Camo Cap - Design 2

Floral Garden Tote

Floral Garden Tote

The Floral Oversized T-shirt

The Floral Oversized T-shirt

Italian Boat Knots Tote

Italian Boat Knots Tote

Con Amore - Car Decor

Con Amore - Car Decor

Sicilia Bedda - Oversized

Sicilia Bedda - Oversized

Nonno's Favourite Kids Tee

Nonno's Favourite Kids Tee

Nonna's Favourite Kids Tee

Nonna's Favourite Kids Tee

EST 2021

Our Story

Established by Josephine Farfalla in 2021, Bedda Vita was created to raise awareness of mental wellness and positivity through timeless, Melbourne-designed pieces.

“Bedda” is the Sicilian dialect for “bella” something Josephine's Nonni would call her and they have been her biggest supporters.

From the coastal beginnings on the Mornington Peninsula, Bedda Vita has now travelled Australia wide.

By bringing people together through community events and drawing inspiration from her travels, especially Sicilia, the heart of the brand’s vision - Josephine continues to inspire others through her brand and community events.

Con Amore,
Bedda Vita x

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