Our Founder

My Bisnonno Frank (great-grandfather) was one of the most stylish people I’ve ever known. My family has shared countless stories about his love for dressing well, his attention to detail, and the pride he took in how he presented himself. Style, for him, was never about trends, it was about self-respect, confidence, and identity. When I was little he would say that clothes were a way to express yourself and with a smile on your face, you're ready for what your day will bring you. Even on the days he was home, he would be in his tailored pants too!

I was fortunate enough to grow up surrounded by my grandparents and Nonno Frank, and their influence has shaped me more than I realised at the time. They taught me the importance of family, creativity, resilience, and living life with intention. Watching them move through life with warmth, strength, and quiet confidence left a lasting impression on me.

Their values, stories, and way of living have stayed with me as I’ve grown into the woman I am today. Bedda Vita is, in many ways, a tribute to them - a reflection of their love for life, style, and community. Through my work, I hope to carry forward the lessons they passed down to me.